How do you lead in this next phase?
For the complexity of your role, and the clarity you need when it is changing.
Confidential one-to-one advisory for leaders in transition. With a sparring partner who has sat in that chair.
Private · Personal · Confidential · Hamburg, on site or online · German and English
A space to think, sense and decide.
You carry responsibility for your organisation, outwards and inwards. At the same time, there are few people with whom you can really talk about what moves you. Not because no one listens, but because the topics are too close, too personal or too delicate.
Private Advisory creates exactly this space: confidential, at eye level, without an agenda. We work with the decision on your desk, the conversation you are avoiding, the role that no longer fits. Strategic sparring meets systemic inquiry and body awareness, so that insight becomes something you can act on.
And underneath the immediate question there is often a bigger one: what do you want your experience, your leadership and your next years to serve? That is the move from success to significance.
First talk, then decide.
Advisory is as individual as the person who takes it: what moves you, what you hope for and which format suits you, we clarify together. Tell me what is on your mind.
Who is Private Advisory for?
For people in the first or second line of their organisation: C-level leaders, boards, managing directors, founders and entrepreneurs, and senior leaders with significant responsibility, of all genders. What connects them: they carry responsibility that can rarely be shared, in an environment that leaves little room for uncertainty.
When is it relevant?
When your role is changing, and you with it. When you step into a bigger role, hand over or prepare a succession. When a restructuring, a package or a contract that ends suddenly opens the question of what comes next.
When you lead in chaos: AI, cuts and rebuilding at the same time, and it won't pass. You are expected to give orientation while no one knows where it ends, and your own role may be in question too.
Or when everything works and something no longer fits, and your life underneath is shifting as well: your body, parents who need you, children leaving.
Each of these moments takes something away: a title, a certainty, a familiar role. That is exactly where significance begins.
What do we work on?
Decisions under uncertainty.
How do you decide when you don't know all the variables, and still give orientation inwards? Including decisions in which AI plays a part.
Stance under pressure.
Clear on the matter, good to the people. Not becoming harder, but staying grounded when nothing else is. How you lead depends on the inner state you lead from.
Holding ambivalence.
Building and cutting at the same time, opportunity and loss in the same meeting. "I want to leave" and "maybe I should stay" can both be true for a while.
Leadership identity.
Who do you want to be as a leader, and what do you stand for, in this role and in what comes next?
Significance.
Your next contribution: whether you stay, step up, hand over or move on. And what you want it to mean.
Energy and life beyond the role.
Capacity, resilience, the body, and the life around the work. Not a side topic, but the ground everything else stands on.
Three formats. Combined around you.
Advisory sessions
In Hamburg, on site or online. Rhythm and duration agreed with you, typically over several months.
Advisory days
One or two days away from the office, in Hamburg or in nature, for a big decision or a new beginning.
Sparring before critical moments
Short-notice support before a board meeting, a difficult conversation or a decision that can't wait.
On request
Can be invoiced to your company as leadership development.
"I know what it's like to give direction when you don't have it yourself."
Julia von Winterfeldt spent more than twenty years in international digital leadership, most recently as Managing Director of AKQA Germany. Since founding SOULWORX in 2015 she has advised leaders, leadership teams and organisations through change, including AI-driven transformation.
One advisor, not a pool: the person you meet in the first conversation is the person you work with. The first twenty years digital. The next twenty human.
Former MD, AKQA Germany · TEDx: Why AI can't replace human leaders · Top 50 over 50 Women to Watch (2025) · Systemic coach, trained in systemic therapy · Trauma-informed coaching · Embodiment & somatic coaching
Clarity. And a way forward.
"Julia creates a space of absolute safety, in which I quickly gained clarity about myself, and I have felt more firmly rooted in myself ever since."
"Managing the transition as a founder: restructuring my business and focus, while at the same time becoming more embodied and intentional in my personal direction."
"I want to challenge myself and develop through my own efforts. Julia von Winterfeldt has shown me how over the past few months."
What you might like to know beforehand
That is the most important question, and we answer it together. In the first conversation we clarify what you hope for, what you want to change and which format suits you. From that, we agree a clear basis for our work.
Which decision is on your desk?
Bring the situation as it is. In 30 minutes we'll look at what is at stake, and whether Private Advisory is the right support now.
30 minutes · Free · Confidential · Directly with Julia